After the success in AI: Is Meta on its way to a stock split?

Meta's stock surged about 30% in less than a month following the launch of its AI assistant Muse, reaching a yearly high of $779.82. The rapid increase in value, which added over $310 billion to market cap, has led to market speculation that the company may conduct its first-ever stock split. Muse recorded 2.8 million downloads in 12 days.

Meta's stock recorded an impressive surge of about 30% in less than a month, reaching a yearly high of $779.82. The rapid rise added over $310 billion to the company's market value within just two weeks. The fuel behind the rally is the launch of the company's new AI assistant, Muse, on September 8. Muse recorded 2.8 million downloads in the first 12 days and topped the download charts in Apple and Google stores in the US. At the Connect event, Meta unveiled a dedicated device called the Muse Charm. 57 out of 64 investment houses covering the company give it a buy recommendation. A stock price above $750 makes it difficult for small investors and employees to purchase whole shares, creating a significant barrier in the options market where a standard contract requires an investment of over $75,000. Chief Financial Officer Susan Li noted in May 2026 that the company has no immediate plans for a split, but management will continue to monitor market conditions. The analysis suggests that if momentum is maintained, pressure from investors may lead to the long-awaited split.