Yitzhak Rabin's name removed from medical center logo: family was not informed

The Yitzhak Rabin Medical Center in Petah Tikva underwent a rebranding, removing the former prime minister's surname from its logo. Rabin's family was not notified. Management explains this as due to patient confusion, but sources in the Clalit health fund call the decision unprecedented and politically motivated.

The Yitzhak Rabin Medical Center, which unites the Beilinson and HaSharon hospitals in Petah Tikva, underwent a rebranding and removed the former prime minister's surname from its logo. Rabin's family was not informed of the decision. The new logo, consisting of a blue flower and the name "Beilinson," has already appeared on the official website. Management explains the decision based on patient surveys that allegedly showed patients did not understand the meaning of the name "Rabin." CEO Dr. Erez Barenboim stated that the hospital's identity remained the same, and only the logo changed. Rabin's daughter, Dalia Rabin, learned about the change from doctors. A senior source in the Clalit health fund called the decision unprecedented and politically motivated, noting that in Israel's history, there has never been a case of removing a name from a hospital's title. Clalit emphasized that the center's official name has not changed.