Two designers and an economist: How AI changed their business

A story about two interior designers, Moran Reiter and Shiri Levy Madar, who adopted artificial intelligence tools and turned them into a central competitive advantage in their businesses. Reiter developed an automated CRM system and built a website in two days, while Levy Madar began teaching courses and training for designers and architects. Both report growth in revenue and a fundamental change in the nature of their work.

The article presents two central figures — Moran Reiter (50) and Shiri Levy Madar (39) — describing how adopting artificial intelligence tools changed their businesses. Reiter, an interior designer with no technological background, learned to work with Claude Code and local models to create videos, developed a custom automated CRM system, and built a website in two days. She reports about 30% growth in revenue and the ability to offer new services to real estate companies, including simulation videos and banners. Levy Madar, a graduate of Shenkar in visual communication, began studying AI about three and a half years ago following a dream, and has since become a sought-after instructor. She teaches in-person and digital courses to designers and architects, and reports at least 60% growth in clients and revenue. Both emphasize that AI does not replace them but expands their capabilities, and that demand for designers is actually growing due to increased exposure to designs.