"There is great demand": Is Rami Levy on his way to opening branches abroad?

Rami Levy revealed in a podcast that he is conducting negotiations to open branches abroad, amid demand for Israeli products in the US and prices three to four times higher. At this stage, it is only preliminary checks.

Rami Levy, the controlling shareholder and CEO of the Rami Levy Hashikma Marketing chain, revealed in a podcast by Ben Ben Baruch that he is conducting negotiations to open branches abroad. According to him, there is great demand for the chain's products overseas. Levy recounted that during a three-week stay in Miami during the war period, he was exposed to significant price gaps: Israeli products are sold in the United States at prices three to four times higher than in Israel. He noted that American marketers are already approaching him to purchase products. Levy believes that the strategy that succeeded in Israel—low prices while maintaining quality and service—might also work in international markets. However, at this stage, these are only preliminary contacts, not an announcement of an actual opening. The article notes that other Israeli chains, such as Osher Ad and Victory, are already exploring or operating in overseas markets.