The trend that took over TikTok: Why are people stopping showering?

A new TikTok trend encourages men to forgo personal hygiene to 'maximize pheromones' and attract women. Doctors warn it is a dangerous myth that can cause severe skin infections, abscesses, and even the need for surgery.

A new trend on TikTok, dubbed 'pheromone maximization,' encourages men to forgo personal hygiene such as showering and deodorant to enhance their natural body odor and attract women. Doctors warn it is a dangerous myth with no scientific basis. Dr. Judy A. Levin, a dermatologist, explains that unwashed skin becomes a breeding ground for bacteria, which can cause serious infections like staph and MRSA, abscesses, and even the need for surgery. Some participants drink their own urine, and Dr. Michael Aziz, an internist, clarifies that this can lead to dehydration, kidney problems, and digestive issues. The doctors urge parents to talk to their children about the dangers of viral trends.