The manager fired from Shufersal and the greengrocer who bought a chain: the new competitors of Rami Levy
A Globes magazine article presents the new wave of competitors in the Israeli food retail market, including Dudu Ezra who purchased Stopmarket for NIS 680 million, Yossi Schwartz of City Market, and Daniel Verdigor, a former Shufersal executive. The article reviews the strategies and plans of the new players to eat into the market share of the major chains.
A Globes magazine article surveys the new wave of competitors in the Israeli food retail market, trying to eat into the share of the major chains, including Rami Levy. The article focuses on three key players: Dudu Ezra, a farmer from Moshav Ramot Naftali, who turned the Shuk Hertzel chain into a significant player after purchasing the Stopmarket chain for about NIS 680 million; Yossi Schwartz, founder of the City Market chain, who started with a shawarma stand and now operates 85 branches, selling 11 branches to Daniel Verdigor for about NIS 35 million; and Daniel Verdigor, a Gur Hasid who was fired from Shufersal after disagreements with the new owners, and is now establishing the 100 and Beyond chain. The article notes that the Israeli food market turns over nearly NIS 100 billion a year, and that alongside the large public chains, private chains such as Osher Ad, Half Price, and King Store operate. It also describes expansions by the Sapir Group, the Spar chain, and the Alma Market chain, alongside a comeback by Eli Lahav with the Boom chain.