"The abusive boss thought he was toughening me up, but I only gave 10% of my abilities"

Dalia Peledheim, a former senior executive at Procter & Gamble and Electrolux, shares management experiences that shaped her philosophy, including a boss who humiliated her with a tissue box. She calls for adopting soft management traits like empathy, and presents her Five P model.

Dalia Peledheim, a former senior executive at Procter & Gamble and Electrolux and now an organizational consultant, recounts the management experiences that shaped her philosophy. She describes two different bosses: one who supported her when she cried and offered her a tissue out of empathy, and another who prepared a tissue box in advance with a sticker 'Dalia's tissue box' to humiliate her. In her book 'Leading with Heart', Peledheim calls for adopting management traits considered feminine, such as empathy and intuition. She led the 'Run Like a Girl' campaign for Always, which went viral with about 250 million views and was featured in the Super Bowl. Peledheim developed a management model called the Five P's: Purpose, Perseverance, Power-Up, People, and Positivity. She currently advises companies like Microsoft, Google, Netflix, and Lego.