Israeli court dismisses class action against Shufersal over digital receipt ads

The Lod District Court rejected a class-action lawsuit against supermarket chain Shufersal, ruling that limited promotional content in digital invoices does not necessarily violate Israel's anti-spam law. The plaintiff was ordered to pay 30,000 shekels in legal costs.

The Central District Court in Lod rejected a request to certify a class action against the Shufersal Group, alleging it violated the Spam Law by incorporating advertising content into digital invoices. Judge Carmit Ben Eliezer ruled that an invoice sent with the customer's consent, where the marketing content is limited alongside service information, does not necessarily constitute a violation. The plaintiff, attorney Lior Haik, was ordered to pay Shufersal 30,000 shekels in costs. The ruling established a distinction between a message whose primary purpose is advertising and a service message with an accompanying marketing component. The judge noted that the issue had not yet received direct treatment in case law. Concurrently, a similar request against Aloniel (McDonald's Israel) was also rejected, and Haik was ordered to pay an additional 30,000 shekels, for a total of 60,000 shekels.