Signs, polls and consultants: The big money behind the campaigns

A report on Channel 14 analyzes the economic industry behind political campaigns in Israel. According to the State Comptroller's report on the 2022 elections, faction expenses totaled approximately 251.3 million shekels, with 44% directed to advertising. The report presents current digital advertising data and notes that the total cost of the elections to the economy is estimated at 3.7 billion shekels.

A report on Channel 14 examines the economic industry behind political campaigns in Israel. It presents data from the State Comptroller's report on the 2022 elections, according to which faction expenses totaled approximately 251.3 million shekels, with 44% directed to advertising, 27% to salaries and activists, and 16% to consulting services. The report notes that 99.7% of party income for election funding came from the state. Ahead of the 2026 elections, the spending cap for Likud stands at approximately 97 million shekels. In digital advertising, according to SymbioLAB tracking, parties spent about 2.1 million shekels on Google and YouTube, with the Yashar party led by Gadi Eisenkot spending about 413,000 shekels. The report also shows that the gap between income and expenses totaled about 56 million shekels, and the outstanding loans of factions from the Knesset reached about 189 million shekels. The total cost of the elections to the economy and state budget is estimated at 3.7 billion shekels, including the day off, the election committee budget, and party funding.