Record shopping for Rosh Hashanah: We spent a lot and not just on food

On the eve of Rosh Hashanah 2026, spending reached 1.462 billion shekels on credit cards, a 10.3% increase compared to last year. While food spending rose modestly (2.3%), significant jumps were recorded in tourism (27.8%), electronics (9.7%), and pharmacy (8%), indicating a shift in the holiday spending mix.

The eve of Rosh Hashanah 5787, which fell on Friday, September 11, 2026, saw record spending of 1.462 billion shekels on credit cards – a 10.3% increase compared to last year's holiday eve (1.325 billion shekels). The busiest hour was between 12:00 and 13:00, with spending of 197.1 million shekels. The data, published by Sheba (the credit card company), reveals a shift in the spending mix: while traditional food spending rose modestly (2.3% in food chains, 3.4% in restaurants and cafes, and 2.3% in delis and butcher shops), significant jumps were recorded in other sectors. Spending at travel agencies surged by 27.8%, hotels and accommodation rose by 5.3%, electrical and electronics saw a 9.7% increase, pharmacy 8%, and clothing and footwear 4%. The article paints a picture of broad festive consumerism, going beyond traditional food shopping.