November sales madness: How China is changing our shopping habits and will we pay a heavy price for it?
A Chinese influencer sold nearly two billion dollars in a 12-hour live stream during Singles' Day. The article examines how Chinese platforms are changing shopping habits in Israel, and speaks with Yuval Vinar about encouraging consumption in China and the changing preferences of young people there.
During Singles' Day 2024, a Chinese influencer known as 'Brother Lipstick' conducted a 12-hour live stream that, according to Yuval Vinar, attracted about a quarter of a billion viewers and generated nearly two billion dollars in sales. Singles' Day, invented in 1993 as a joke on Valentine's Day, has become one of the world's largest shopping events. The article examines how platforms like Temu, AliExpress, and Shein are importing Chinese sales methods to Israel, including prize wheels and mystery boxes. Vinar, host of 'Understanding China', explains why the Chinese government encourages consumption, how countries are trying to stop buying from China, and how young people in China are choosing calmer lives.