New Chinese models on their way to Israel - why now and what are the challenges for each brand?

Several new Chinese brands are expected to land in Israel in the coming weeks, against the backdrop of the Euro 7 regulations taking effect in Europe at the end of November and a decline in sales in China. The brands include ICAUR, Denza, BAIC, and Leapas, each with unique marketing challenges in the competitive Israeli market.

Several new Chinese brands are set to land in Israel in the coming weeks, against the backdrop of new pollution regulations (Euro 7) taking effect in Europe at the end of November 2026, and a decline in sales in the Chinese market. The brands include ICAUR (a sub-brand of Chery with a Land Rover-like design, priced at 255-280 thousand shekels), Denza (BYD's premium brand), BAIC (previously marketed through Rami Levy and now via the Delek Group), and Leapas (a new Chery brand aimed at Europe). The article analyzes the marketing challenges of each brand: ICAUR will face fierce competition in the saturated Chery market; Denza will need to convince that the mass-market BYD can produce a luxury vehicle; BAIC will contend with an image built through sales at Rami Levy; and Leapas will need to find a clear brand identity among other Chery brands.