Israel's tallest building (for now) about to be occupied
The Beyond tower in Givatayim, currently Israel's tallest building at 320 meters with 78 floors, will begin occupancy on October 4. The project, owned by Tidhar, Union Company, and Himnuta, is 70% marketed. Major tenants include law firms Meitar and Lipa Meir & Co., and mobile games company Moon Active. Marketing challenges stem from location accessibility and competition from other Tel Aviv office projects. The tower will generate approximately NIS 40 million annually in business arnona for the Givatayim municipality.
The Beyond tower in Givatayim, currently Israel's tallest building at 320 meters with 78 floors, will begin occupancy on October 4. The project, owned by Tidhar, George Horesh's Union Company, and KKL-JNF subsidiary Himnuta, is valued at NIS 3.03 billion. Marketing reached 59% in August but has since risen to 70% after an additional 34,000 square meters of office and commercial space were leased. Major tenants include law firm Meitar, which leased 30,000 square meters on seventeen floors for 25 years at NIS 150 per square meter per month, totaling NIS 54 million annually; Lipa Meir & Co., which leased 7,000 square meters on four floors; and mobile games company Moon Active, which leased 22,000 square meters on eleven floors for ten years. The tower will generate approximately NIS 40 million annually in business arnona for the Givatayim municipality, representing a 14.5% increase to the municipality's total annual arnona income. The project includes two towers: the 78-floor office tower and a planned 60-floor micro-apartment tower, both on an eight-floor podium with 20,000 square meters of commercial space. Construction began in 2019. The article notes marketing challenges due to location accessibility—the tower is not immediately adjacent to the railway station or the Red Line light rail—and competition from other Tel Aviv office projects including Toha 2, Hasolelim, Azrieli's Spiral Tower, and the Vertical City project in the Diamond Exchange area. An expert quoted in the article expresses confidence the building will be fully occupied over time.