In a candid interview: The President's Residence CEO reveals the family story behind the fight against boycotts
In a candid interview with Danit Barbivai, Eyal Shviki, CEO of the President's Residence, reveals the family story behind the fight against boycotts and explains about the website 'It's On Us' that centralizes assistance options for children, parents, and educational staff. Shviki shares a personal case involving his daughter and emphasizes the need for tools for parents and teachers.
In a candid interview with Danit Barbivai, Eyal Shviki, CEO of the President's Residence, reveals the family and personal story behind the fight against boycotts and bullying among children. Shviki tells about the establishment of the forum and the website 'It's On Us', which brings together under one roof all the assistance options for children who have experienced a boycott, their parents, and educational staff. He describes how the idea was born during a meeting of the President and his wife Michal with organizations and families, and how he took on the issue. Shviki shares a personal case of his daughter, who invited a lonely girl to play and encountered an inappropriate response from a teacher, and emphasizes the need to provide tools for parents and teachers. He talks about a pilot program expected to begin in January 2027 in 12 cities, and the importance of individual measurement and evaluation. The central message: do not stay silent, do not cope alone, and remember that this is everyone's responsibility.