"I want every purchase by Israelis to start with us. Food deliveries? That's just the beginning": CEO of Wolt in first interview

Wolt Israel CEO Tomer Cohen gives his first interview since taking office. He discusses the company's expansion to 13,000 businesses and 30,000 couriers, the strategy to make Wolt Israel's leading shopping platform, and the challenges of entering the Haredi and Arab sectors. Cohen defends the commission model and rejects claims of contributing to the cost of living.

Wolt Israel CEO Tomer Cohen (38) gives his first interview since taking office on October 1, 2024. In the interview, he discusses the company's significant expansion: from 8,000 to 13,000 businesses, from 1,200 to 2,000 employees, and from 20,000 to 30,000 couriers. Cohen notes that 40% of activity is now in retail rather than restaurants – supermarkets, electronics, home design, and more. The strategy is for every Israeli purchase to start with Wolt. He defends the commission model (up to 27%) by arguing that businesses benefit from the platform's presence, and rejects the claim that Wolt contributes to the cost of living. Cohen also discusses the challenges of entering the Haredi and Arab sectors, and competition with the Haat app. Wolt is part of the American DoorDash, which reported a net profit of $466 million in the third quarter of 2026.

"I want every purchase by Israelis to start with us. Food deliveries? That's just the beginning": CEO of Wolt in first interview