From television to TikTok: How election propaganda in Israel has changed

A report on Channel 14 examines the evolution of election propaganda in Israel, from TV broadcasts to TikTok. It compares historical campaigns to the present, demonstrating how messages and platforms have changed, but the battle for voters' attention remains similar. The article presents examples from the Likud slogan from 1996 to collaborations with influencers today, and points to the phenomenon of racism in campaigns over the years.

A report on Channel 14 examines the change in election propaganda in Israel, from TV broadcasts to TikTok. The article compares historical campaigns to the present, demonstrating how messages, methods, and platforms have changed, but the battle for voters' attention remains similar. It presents examples such as the Likud slogan from 1996 'Making a Safe Peace', compared to Netanyahu's security messages today, and a Shas broadcast from 1988 that linked security to faith. Also mentioned is the use of photos with American presidents, like Peres and Clinton in 1996, versus Netanyahu and Trump. The article also discusses the recruitment of singers and stars in the past versus collaborations with influencers today, and points to the phenomenon of racism in campaigns, mentioning an incident from 1981 where Dudu Topaz called Likud voters 'thugs'. The conclusion is that despite technological changes, political dramas remain similar.