Fiji has set its sights on Israeli travelers, Fijian ambassador to Israel says

Fiji's ambassador to Israel, Jesoni Vitusagavulu, announced a tourism campaign targeting Israeli travelers, aiming to increase the annual visitor count from 585 in 2025 to 3,000 within three years. The journey via Tokyo takes about 24 hours, and a 10-day trip costs US$4,000-$6,000. A feasibility study for a kosher restaurant is being considered.

Fiji is preparing a dedicated tourism campaign for the Israeli market, according to the country's ambassador to Israel, Jesoni Vitusagavulu. Despite the vast distance and a current low number of Israeli visitors — 585 in 2025 and 624 from January to September 2026 — the ambassador aims to reach 1,500 in 2027 and 3,000 within three years. The journey via Tokyo takes about 24 hours, and a 10-day trip costs an estimated US$4,000-$6,000. The ambassador notes that Fiji has no synagogues or kosher restaurants, but a feasibility study for a kosher restaurant by Jerusalem restaurateur Meir Ben-Ezra is being considered. The article frames Fiji as an emerging destination for Israeli travelers, highlighting its natural attractions and cultural heritage.