Burger King tries to reconquer Israel: six new branches on the way

Burger King has announced the opening of six new branches in Israel, in Or Yehuda, Kiryat Haim, Rosh HaAyin, Netanya, Sde Boker, and Ramla. The investment in each branch is estimated at millions of shekels, and the branches are expected to span 130 to 160 square meters with 20 to 60 seats. The current expansion comes after a complex history of the brand in Israel: it entered the market in the 1990s, disappeared in 2010 when it became Burgeranch, returned in 2016 with a new franchisee, and in 2022 control was acquired by Delek Israel. The flagship branch in Tel Aviv was later closed due to lack of economic viability. The chain plans to continue expanding into 2027 with additional branches. The article leaves open the question of whether this time Burger King will succeed in establishing a stable presence in the Israeli burger market.