Amazon seeks to amass data on every item for sale worldwide to fight AI shopping agents

Amazon has a secret plan called World Product Graph to collect data on virtually every item for sale worldwide, whether it stocks them or not, according to an internal document reviewed by Reuters. The initiative aims to make Amazon a one-stop shop for product research, compete with Google, and address inaccuracies in its own AI shopping agent.

Amazon has a secret plan called World Product Graph to amass data on virtually every item for sale worldwide, whether it stocks them or not, according to an internal document reviewed by Reuters. The initiative aims to make Amazon the definitive destination for product research, cutting into Google's search dominance and fending off Walmart's growing e-commerce business. It also addresses the rise of AI shopping agents that could send customers to other sites. Amazon has already signed up Coca-Cola and Bayer to contribute product data, and held a CEO-level summit with Procter & Gamble. The document, written as a PR/FAQ, has an aspirational release date of October 1, 2027, but Reuters could not determine if or when it will be implemented. Amazon stated that the document is a draft and does not necessarily reflect current plans. The project would also fix problems with Amazon's own AI search engine Rufus, which the document says provides factually wrong or incomplete answers.