Alona Arieli Lahav to lead marketing and sales at Shikun & Binui Real Estate

Alona Arieli Lahav has been appointed as the Vice President of Innovation, Marketing, and Sales at Shikun & Binui Real Estate. In her role, she will lead the marketing and sales strategy, manage the customer and service division, and be responsible for implementing innovation and strengthening the brand. Previously, she held a similar position at Aviv Melisron.

Alona Arieli Lahav has been appointed as the Vice President of Innovation, Marketing, and Sales at Shikun & Binui Real Estate. In her new role, she will be responsible for the company's marketing and sales strategy, project marketing, and managing the customer and service division – from initial contact with potential buyers to apartment delivery and the warranty period. Her most recent position was Vice President of Marketing and Sales at Aviv Melisron. According to the company announcement, Arieli Lahav will also be responsible for implementing innovation, strengthening the Shikun & Binui brand at the group level, developing growth engines, and implementing marketing and sales methods alongside improving the customer experience. Shikun & Binui Real Estate is the entrepreneurial arm of the Shikun & Binui Group, which also operates in the fields of infrastructure, construction, and energy. The company's CEO, Avishai Kimeldorf, stated that her extensive experience and managerial abilities will contribute to the company's continued growth. Arieli Lahav stated that she sees the role as an opportunity to lead significant business moves and strengthen the relationship with customers.