YouTube raises price in Israel by 25% immediately | Go to editor

YouTube has notified Israeli users of a price increase for its Premium subscription from 23.90 to 29.90 shekels per month — a 25% rise. The company cites the need to develop the service and support creators. The price hike takes effect in September.

YouTube is raising the price of its Premium subscription in Israel by 25%, from 23.90 to 29.90 shekels per month. Notifications of the change have been sent to customers via email; the new price will take effect next month (September 2026). The company explains the increase as necessary to 'continue providing excellent service and valuable features' and to support the platform's creators and artists. The article draws parallels with similar strategies by Netflix and Spotify. Additionally, it reports a change in YouTube's view counting system: starting August 24, a view will be counted from the moment a video begins playing, which has drawn criticism from bloggers, notably Nas Daily. The article also mentions the Chinese platform Bilibili's entry into the international market as a potential competitor.