Will unveil the first foldable iPhone: Apple's announcement event | Live broadcast from the US

Apple is holding its annual fall event, during which it is expected to unveil the first foldable iPhone, the iPhone Duo, alongside additional models from the iPhone 18 series. The foldable device is expected to cost around $2,000, support the Apple Pencil, and arrive in stores next month. The event is particularly significant as it marks the biggest change to the iPhone since 2017, and the first time that the new CEO John Ternus is leading it.

Apple is holding its annual fall event this evening (Wednesday, September 9, 2026), under the banner "Surprise and shine." At the event, the company is expected to unveil several new products, chief among them its first foldable iPhone. According to preliminary reports, the device will be called the iPhone Duo, its starting price will be $2,000, and it will support the Apple Pencil. The device is expected to arrive in stores only next month, making it the most expensive iPhone to date. The event is considered the most significant for the company, as it represents the most substantial change to iPhone devices since the launch of the iPhone X in September 2017. Another aspect that makes it significant is the fact that this is the first time the new CEO John Ternus is leading the event, with reports indicating that Tim Cook himself is not expected to participate. Alongside the foldable device, Apple may introduce three additional iPhone models: the iPhone 18 Pro, the iPhone 18 Pro Max, and possibly an "iPhone Ultra." The base model of the iPhone 18 is not expected to be launched at this event, but only next spring, alongside the iPhone 8e and the iPhone Air 2. Estimates suggest that Apple is considering spreading the launch of the iPhone 18 series over several months, likely against the backdrop of the global chip shortage crisis.