The Israeli hasbara activist who conquered the Arab world reveals his secret to success

Shalom Kovesh, an Israeli hasbara activist who creates content in Arabic, explains in an interview that the secret to his success is focusing on Jewish content rather than political topics, which attracts curiosity about Judaism in the Arab world. He describes an audience from Saudi Arabia, Iraq, Egypt, and Europe, and many positive reactions.

Shalom Kovesh, an Israeli hasbara activist who creates content in Arabic, was interviewed on the program 'Israel This Morning' on Channel 14 and revealed his secret to success on social media. According to him, his fluent Arabic was acquired through intensive study about five years ago, not from home. Kovesh explains that despite the hatred towards Israel in the Arab world, there is great curiosity about Judaism and the Jewish religion. He focuses on Jewish content rather than political topics, which allows him to reach an audience that would otherwise be closed off to political content about Israel. Kovesh notes that many of his viewers are Israeli Arabs, and he has been recognized several times on the street. His viewers come from Saudi Arabia, Iraq, Egypt, and Europe, which he says is 'the heart of the Islamic world today.' He emphasizes that in the Arab world, pride in identity is valued, not sycophancy. Kovesh also addresses the distinction between anti-Zionism and anti-Semitism: according to him, many Arabs genuinely believe they are anti-Zionists and not anti-Jews, and have asked him for a video on the difference between Zionism and Judaism. He explains that in the Arab world, Zionism is seen as child murder, and he clarifies that it is about the desire to live in the historic homeland as a Jewish people.