The hour when Israelis stormed the cash registers: 3.91 million shekels per minute

On the eve of Rosh Hashanah 5780, Israelis spent over 1.196 billion shekels on credit cards between 08:00 and 15:00, an increase of about 3% compared to last year. The peak minute was recorded at 11:52, with more than 21,800 transactions totaling 3.91 million shekels. The data is based on a report by the Sheba company.

The eve of Rosh Hashanah 5780, which fell on a Friday, led to an unusual wave of credit card spending. According to data from the Sheba company, between 08:00 and 15:00 the Israeli public spent more than 1.196 billion shekels, an increase of about 3% compared to last year's Rosh Hashanah eve (1.161 billion). In the morning hours (08:00-11:00), there was a 2.7% increase to 459.06 million shekels. The peak minute of the morning was at 10:56, with more than 18,000 transactions totaling 3.44 million shekels. The overall peak minute was recorded at 11:52, when more than 21,800 transactions were made totaling 3.91 million shekels – a rate of hundreds of transactions per second. In comparison to previous years: in 2024 spending stood at 1.075 billion, and in 2023, before the Iron Swords war, at 955.71 million shekels. The article presents the data as evidence of significant consumer activity precisely in the short time window before the holiday.