The campaign that didn't ask to choose Dudi Amsalem - until he asked himself | Nimrod Eliran Sabach

Nimrod Eliran Sabach, the campaign strategist, explains Dudi Amsalem's strategy in the Likud primaries: instead of a direct request for trust, the campaign presented Amsalem through the people and struggles that shaped him. The campaign was divided into two arenas - organized voices and free voices. Only at the end did Amsalem himself ask for the trust of the party members. Sabach mentions the crisis with Netanyahu and the strong contenders Shikli, Saada, and Gotliv.

Nimrod Eliran Sabach, the campaign strategist, describes the strategy behind Dudi Amsalem's campaign in the Likud primaries. The campaign was built around an idea opposite to the conventional: instead of the candidate asking for trust, they presented him through the people, struggles, and moments that shaped him. Sabach explains that the campaign was divided into two arenas: the organized voices, handled with surgical work of lists and connections, and the free voices, targeted by the creative campaign 'This is Dudi'. The campaign aimed to remind voters who Amsalem is, not to reinvent him. Sabach notes that Amsalem did not enter the primaries after the best term of his life, following a crisis with Prime Minister Netanyahu over the distribution of roles. He mentions strong contenders like Amichai Shikli, Moshe Saada, and Tali Gotliv. Only at the last moment did Amsalem himself ask for the trust of the party members. On Sunday, instead of being at the headquarters, Amsalem went to the graves of righteous people to pray. Sabach concludes that the slogan 'Strengthening the path' took on great meaning, and that the goal was to remind people of the Amsalem who was always there.