Supermarkets make you overpay: the main traps for shoppers
Supermarkets in Israel use psychological tricks to increase shoppers' spending: placing essential items at the back of the store, enlarging carts, putting sweets at the checkout, and using music and scents. Shoppers are becoming more attentive and comparing prices via apps. It is recommended to make a shopping list and assess the necessity of an item, not just the discount.
The article explains how supermarkets in Israel employ various psychological techniques to make customers spend more money. These include placing essential goods at the back of the store, using larger carts, positioning sweets and small items near the checkout, and creating a more relaxing atmosphere with music, scents, and lighting. The author notes that shoppers are becoming more vigilant and frequently compare prices using mobile apps. As a defense, it is suggested to make a shopping list and evaluate the necessity of a product rather than just the size of the discount. The article references a publication by Channel 9 and is signed by Tomer Adoni.