Prices for Israelis aren't falling – what's happening with Strauss products

Global cocoa and coffee prices have dropped, but Israelis aren't seeing lower prices for Strauss products. The company's net profit in Q2 2026 rose by 113%. Meanwhile, Shufersal launched a pre-holiday campaign with discounts on groceries, including ketchup for 5 shekels and hummus for 7 shekels.

Despite the fall in global prices for cocoa beans and coffee beans, Israeli consumers are not seeing lower prices for Strauss products. Earlier, the company raised prices, citing higher raw material costs, but now that raw materials have become cheaper, shelf prices remain unchanged. At the same time, Strauss's net profit in the second quarter of 2026 rose by 113% compared to the same period last year. The article also reports on Shufersal's pre-holiday campaign, which launched discounts on a wide range of products: Osem ketchup for 5 shekels, Tsabar Restaurant hummus for 7 shekels, organic olive oil for 25 shekels, and other items. The deals are available to more than 2.2 million households participating in the Shufersal club.