On Primary Day: Eisenkot Arrives at Likud Stronghold - "Hundreds of People Will Come"

Gadi Eisenkot, chairman of the Yashar party, will hold a political rally tomorrow in Kiryat Malakhi, a traditional Likud stronghold, on the same day as the party's primaries. Eisenkot's campaign estimates that hundreds of participants will attend. The move is part of a grassroots campaign that Eisenkot has been promoting in recent months, with an emphasis on peripheral cities. Last week he held rallies in Karmiel and Jerusalem, which according to his people were full, and about two weeks ago hundreds of people attended an event in Kiryat Shmona. About a month ago he held a successful rally in Dimona. In parallel, the party launched a billboard campaign in peripheral cities, featuring Eisenkot's image and the slogan "Fighter! Leader! Unifier!" The party is targeting audiences beyond the political center's support base, including those with a security and state-oriented orientation, and right-wing and Likud voters who may be open to a political alternative. The rallies and billboard campaign are intended to build a grassroots infrastructure for the party ahead of the elections.