New Social Media Requirements – What Will Change for Israeli Lawyers

The National Ethics Commission of the Israel Bar Association has tightened requirements for lawyers' advertising on social media. Music, dancing, and animation in promotional videos are banned; strict business attire and filming in office settings are mandatory. Guaranteeing case wins or promising debt relief is prohibited. The rules take effect in 45 days and will affect existing content.

The National Ethics Commission of the Israel Bar Association has tightened requirements for lawyers' blogs and advertising activities on social media. The new rules prohibit the use of music, dancing, animation, and entertainment elements in promotional videos. Lawyers must appear on camera in strict business attire and film videos only in their offices or studios. It is also forbidden to guarantee case wins or promise debt relief, as well as to boast about large compensation without explaining the circumstances. The requirements will take effect in 45 days and will affect existing materials, so lawyers will need to review their accounts on TikTok, Instagram, and other platforms. The decision was made to protect a trusting audience from dubious promises. This is reported by Elinor Shirkani-Kupman in Israel Hayom.