"Netflix will wait": The entrepreneur growing a startup alongside 4 children

Efrat Rapoport, 36, sold Bonobo AI to Salesforce in 2019 and managed the company's development center in Israel. Now she is founding June AI, which raised $20 million in pre-seed funding from Marc Benioff, Michael Dell, and George Kurtz. She runs the startup alongside four young children, forgoing luxuries like Netflix.

Efrat Rapoport, 36, sold the startup Bonobo AI, which she co-founded with her partners, to software giant Salesforce in 2019. She subsequently served as CEO of the company's development center in Israel, overseeing its 700 employees (2022-2024). Now she is on another entrepreneurial journey with the same partners: June AI, founded in late 2025, which revealed in August a $20 million pre-seed funding round. This is an unusually large round for such an early stage, led by Marc Benioff's Time Ventures, with participation from Michael Dell and George Kurtz. She is growing the new startup alongside four children, aged four months to five years. Rapoport describes how she juggles managing the company and raising children: she gave up Netflix, outsources everything that isn't pure time with the kids, and the baby accompanies her to the office and on business trips. She emphasizes that she has help from her parents and partner, and that she can afford a degree of flexibility that is not universal. The article also describes Rapoport's background: service in Unit 8200, a master's degree in computational neurobiology, a hobby of learning languages, and music – she has released two albums on Spotify.