More than a regular holiday greeting: The tradition of postcards that told the story of Zionism

An article about the tradition of New Year's greeting postcards, revealing how 'Shana Tova' wishes became small pictures of the land being built, Zionism, and Jewish life in the Land of Israel. The historical collections include greetings sent to Herzl, postcards from pioneers and hora dancers, reflecting a message of joy, development, and construction. The article describes postcards sold on the streets of Tel Aviv, greetings sent from Tel Aviv and Haifa in 1927 and 1929 to family and friends abroad, and a greeting card sent to Herzl in 1897 by Yitzhak Shvedron and his sons 'on behalf of many Zionists', on the entrance ticket to the First Zionist Congress. Also featured is a folding New Year's greeting sent to David Wolfson from the Zionist Federation in South Africa at the beginning of the 20th century, featuring Herzl's image alongside an illustration of people walking toward a rising sun inscribed with 'Zion'. The Zionist motifs appearing on the cards include a collage of photos of participants in the First Zionist Congress in Basel, the Star of David, and the Western Wall.