Mobilizing for Reserve Soldiers: The Reservists' Fair

Channel 12 is launching a new series of fairs called 'The Heart with the Reservists' to support businesses owned by reserve soldiers. The fairs will take place in September in Haifa, Tel Aviv-Jaffa, Jerusalem, and Be'er Sheva, with about 100 businesses at each location. The initiative follows the success of the 'Heart with the North' fair, which attracted around 40,000 visitors.

Channel 12's news company (N12) is launching a series of sales fairs called 'The Heart with the Reservists', aimed at supporting businesses owned by reserve soldiers (both men and women). The fairs will take place during September 2026 at four locations: Jaffa Port (September 8-10), Safra Square in Jerusalem (September 16-18), Romema Sports Hall in Haifa (September 22-24), and the Cinema City complex in Be'er Sheva (September 29 to October 1). Each fair will feature about 100 businesses from various sectors: food, agriculture, design, fashion, lifestyle, art, services, beauty, and gifts. The initiative follows the success of the 'Heart with the North' fair, which attracted around 40,000 visitors. The fairs will be accompanied by live broadcasts on News 12 with Almog Boker and Menachem Horowitz. Business owners who served in the reserves are invited to register for participation, and selection will be made by the fair's production team at each location. Registration is managed by the company 'Shavim Yoter R.M.I.D Ltd.'.