Millions of Followers, One Message: The Jewish Influencers Who Will Tell the World About Israel

A first delegation of Jewish influencers from abroad, organized by Masa, met with Foreign Ministry representatives to discuss the challenges facing young Jews in the Diaspora. The meeting aimed to strengthen the Israeli story worldwide. As part of the collaboration, the Masa-Diplomacy program was approved to deepen familiarity with the Middle East, international institutions, social networks, antisemitism, and the diversity of Israeli society.

A first delegation of Jewish influencers from abroad, on behalf of the Masa organization, met with Foreign Ministry representatives for a conversation about the challenges facing young Jews in the Diaspora. The meeting was intended to empower the Israeli story worldwide, leveraging the power of content creators. Sharon Rapaport, director of the Jewish Communities department at the Foreign Ministry, said the meeting sharpened the importance of Israeli people, culture, and values as the strongest assets in the Israeli story. The meeting took place against the backdrop of joint activity by Masa and the Foreign Ministry to provide knowledge and tools to young Jews on the international stage. As part of this, the Masa-Diplomacy program was recently approved, developed following a successful pilot, and designed to deepen familiarity with the Middle East, international institutions, social networks, antisemitism, and the diversity of Israeli society.