Israir's Club: How Much Is the Deal with Rami Levy and Isracard Worth?

Israair joins as a partner in the customer loyalty club of Rami Levy and Isracard, holding an 18% stake. According to BDO's valuation, the club is currently worth approximately NIS 275 million, and may rise to around NIS 315 million thanks to benefits from Israir. Israir's net payment for its share stands at about NIS 11.3 million, and it will receive additional benefits including NIS 6.4 million in cash and an advertising budget of NIS 3.6 million.

Israir is entering as a partner in the customer loyalty club of Rami Levy and Isracard, a move aimed at creating a combined club that will compete for Israeli consumers. Under the deal, Israir will hold 18% of the club, alongside Rami Levy (72%) and Isracard (10%). According to a BDO valuation, the club is currently worth about NIS 275 million, and the integration of flight benefits and tourism services from Israir is expected to raise its value to around NIS 315 million. Israir's net payment for its share stands at about NIS 11.3 million, after accounting for the value it adds to the club. Additionally, Israir will receive NIS 6.4 million in cash from Isracard, an advertising budget of NIS 3.6 million, and the club will purchase flight tickets from it worth NIS 10 million. The club has about 800,000 members as of 2025, of whom 184,000 hold a club credit card. The club's revenues in 2025 were about NIS 29.7 million, with a net profit of NIS 15.4 million. Israir's entry reflects a trend of airlines strengthening direct ties with customers and offering complementary benefits around the world of vacations.