In Two Weeks: Sephora Arrives in Israel with a Pilot of 6 Stores

Beauty giant Sephora will open stores in Israel on August 20 at three locations: Azrieli Tel Aviv, Ayalon Mall, and Malha Mall. Three additional stores will open later, along with five corners. In the first phase, only the brand's own products will be offered, without external brands, as part of a pilot to test demand. If successful, operations will expand within two years.

Beauty giant Sephora will open its first store in Israel on August 20, at three locations: Azrieli Tel Aviv, Ayalon Mall, and Malha Mall. Three additional stores will open later, along with five 'corners' – small stores within other stores. In the first phase, the stores will offer only Sephora's own brand products, without the leading external brands that characterize the chain worldwide. The reason: the chain is testing demand and success in the Israeli market. If the pilot succeeds, the plan is to expand operations within two years and reach Sephora's full model. This is a significant entry into the Israeli market, which may change the local cosmetics market landscape.