Gett relaunches overseas activity

Gett relaunches overseas activity with a new service for booking rides abroad directly from the app, aimed at Israeli customers. The service launched in 25 countries, including the US, Italy, and Spain, with plans to expand to over 70 countries. CEO Mark Oun explains the strategic shift: after selling its London operations to Lyft four months ago, Gett now focuses on Israel while offering a platform for Israelis traveling abroad. Oun notes that the company raised nearly a billion dollars but realized the global battle was too costly, and that the market is in Israel. The new platform connects local suppliers globally, allowing customers to order taxis in Hebrew and see prices in shekels.