From Today: Mandatory Labeling for All AI-Generated Election Propaganda

Starting today (Sunday), a new law takes effect requiring clear labeling of election propaganda created or edited using artificial intelligence. The law, initiated by the Central Elections Committee, aims to preserve the integrity of elections and public trust. Committee Chairman, Justice Noam Sohlberg, established strict labeling rules for printed, visual, and audio content.

Starting today (Sunday, July 26, 2026), a new law takes effect requiring clear labeling of all election propaganda created or edited using artificial intelligence. The law, initiated by the Central Elections Committee, aims to address technological challenges threatening the integrity of elections and public trust. Committee Chairman, Supreme Court Justice Noam Sohlberg, established strict rules: in printed content or images, the label must be at least 5% of the content's height, with high contrast and a readable font; in videos, the disclosure notice must appear throughout the entire screening; in audio content, the notice must be played at the beginning and end of the recording. Non-compliance may be considered a violation of the law, with responsibility falling on the publisher. In an interview with the program "Kalman Lieberman" on Kan News, the Acting Director General of the Committee, Attorney Dean Livneh, addressed the importance of the move: "The role of the committee is not only to ensure the integrity of elections but also public trust in their results." Livneh emphasized that voting in Israel is done with a paper ballot that cannot be hacked, but warned of dangers in the digital space: "You can make the public think the elections were stolen. Use fake news and AI to manipulate and show things that didn't happen."