From hipster Bennett to the 'Conversion Asterisk': The iconic election ads that changed Israel

This article reviews iconic Israeli election ads, from the Likud's 1984 'Yes and No' to Ayelet Shaked's 2019 'The perfume the left will like less'. It describes how these ads became political weapons, internet phenomena, and a mirror of Israeli society, including details about the ads, reactions to them, and their impact on politicians' images.

This article reviews iconic election ads in Israel's history, from the Likud's 1984 'Yes and No' ad, in which Seffi Rivlin mocked Shimon Peres, through Shas's controversial 2013 ad about the 'Conversion Asterisk', to Netanyahu's 2015 'Babysitter' ad and Ayelet Shaked's 2019 'The perfume the left will like less' ad. The article describes how these ads evolved from political commercials into weapons, internet phenomena, and a mirror of Israeli society. It includes details about the ads, the reactions to them, and their impact on the public image of politicians.