FIFA President Selling the World Cup?

FIFA President Gianni Infantino is advancing a plan to sell stakes in the World Cup's commercial rights to private investment funds, aiming to inject billions of dollars into the organization's coffers. In Europe, warnings are raised about extreme commercialization and player overload.

FIFA President Gianni Infantino is promoting a dramatic plan to sell stakes in the World Cup's commercial rights to private investment funds. The move aims to inject billions of dollars into the organization's coffers and distribute them among the 211 member associations. FIFA is expected to establish a separate commercial entity to manage sponsorships, broadcasting rights, and digital marketing. Infantino believes that involving investment funds will open markets in North America and Asia, enabling record revenues of up to $15 billion. However, UEFA and European football organizations strongly oppose the plan, fearing player overload and extreme commercialization. Infantino previously failed in a similar attempt with SoftBank and Saudi investors due to European opposition.