Commercial Revolution in England: The Dramatic Change in Premier League Jerseys

Premier League clubs have unanimously decided to remove gambling companies from the front of match jerseys starting from the 2026/27 season. The ban applies only to the front of the shirt; gambling companies can continue advertising on sleeves, signage, and training grounds. The decision is expected to impact the revenues of mid-table and lower-table clubs.

Premier League clubs have made a landmark decision, unanimously agreeing to completely remove gambling companies from the front of match jerseys starting from the 2026/27 season. This historic step makes the English league the first sports league in the UK to voluntarily take such an initiative. The ban was formulated in coordination with the British Department for Culture, Media and Sport, and clubs have been given a transition window to conclude existing contracts. However, gambling companies can continue to advertise on shirt sleeves, electronic signage, training grounds, and digital platforms. The decision is expected to affect the revenues of mid-table and lower-table clubs, for whom gambling constitutes a major source of funding worth tens of millions of pounds.