Clothing stores from a major Chinese brand will open in Israel

Castro-Hoodies and Renuar are joining forces for the first time to launch the Chinese brand ANTA in Israel. Investment is 30 million shekels, with the start planned for 2027. Castro-Hoodies will hold 51% of the new company, Renuar 39%, and Israel Hen 10%. ING will transfer part of its assets. Hen will lead the project.

Two of Israel's largest retail groups, which operate clothing chains, Castro-Hoodies and Renuar, are joining forces for the first time to launch the Chinese sports brand ANTA on the local market. Initial investment is estimated at about 30 million shekels, with a full launch planned for 2027. This was reported on Monday, August 17. To promote the brand, the partners are establishing a subsidiary: Castro-Hoodies will receive 51% of shares, Renuar 39%, and the remaining 10% will go to Israel Hen, a partner in ING. The new structure will focus on wholesale supply, building a retail network, and launching an online sales site. Previously, ING, half-owned by Renuar, was the franchisee of the Swiss brand On Cloud. Its rights will transfer to the George Horesh group, and ING will sell part of its assets, including stores and technological infrastructure, to the new venture. Israel Hen has been entrusted with leading ANTA's development. Castro-Hoodies CEO Yair Ohayon noted that combining the partners' experience will lay the infrastructure for the brand. Renuar CEO Serge Dery called the partnership a natural continuation of work with Hen and emphasized ANTA's leading position in Asia.