Bennett’s T-shirt and jeans aim to project blue-collar appeal, youth and energy to voters

Naftali Bennett's campaign has replaced suits with jeans and T-shirts to present him as younger, more accessible and energetic ahead of Israel's October election. The wardrobe change, a deliberate decision by campaign managers, aims to appeal to younger voters and sharpen contrast with older rivals. Bennett also lost 15 kg as part of a broader image refresh.

Former prime minister Naftali Bennett has swapped suits for jeans and T-shirts in a deliberate campaign strategy to appear younger, more accessible, and energetic ahead of Israel's October election. The wardrobe change, decided by campaign managers Hillel Kobrinsky and Yotam Ben-Yitzhak, is part of a broader effort to reshape Bennett's public image and appeal to younger voters. Campaign officials say the casual clothing allows Bennett to move more freely and project greater energy during interviews and public appearances. The new look complements slogans like "We're coming to work" and "We're coming to fix." Bennett has also lost approximately 15 kilograms (33 pounds) in recent months, further contributing to a refreshed political brand. The campaign aims to sharpen the contrast between Bennett and older rivals. Israel's election is scheduled for October 27.