Bennett rejects AI, Ben Gvir goes with the flow: the social media secrets of the elections

A Maariv reporter reveals the social media strategies of the parties ahead of the elections. Bennett's social media manager explains why she rejects AI videos and prefers positive documentary content focusing on work plans. In contrast, Ben Gvir's social media shows flexibility and adopts trends. The article offers a glimpse into the creative management challenges of a digital campaign in turbulent times.

A Maariv reporter reveals the social media management strategies of the various parties running in the elections. The social media manager of the 'Together' party led by Naftali Bennett, Ziv Silver, explains that the party's line rejects the use of AI videos and engineered content, preferring authentic documentary content. According to her, the strategy focuses on a positive message of hope and presenting Bennett's work plans, while completely avoiding negative content. In contrast, the article hints that Itamar Ben Gvir's social media is more flexible and adopts trends. The article presents the challenge of standing out with positive content versus negative content, and the difficulty of compressing complex messages into short time frames.