Apple cuts iPhone bundle again - what's gone now

Apple has removed documentation from the iPhone 18 Pro box, leaving only a USB-C cable inside. In countries with a physical SIM card slot, a SIM eject tool is still included. The $100 price increase is attributed by the company to a global memory shortage.

Apple has removed the last paper accessory from the iPhone 18 Pro box — the documentation. Now the package only includes a one-meter USB-C charging cable. In countries where the iPhone is sold with a physical SIM card slot, Apple still includes a SIM eject tool. Online speculation suggests this accessory may also disappear with a full transition to eSIM. This step aligns with Apple's strategy to reduce packaging: starting with the iPhone 12, the company stopped including a charging adapter and EarPods. Despite the reduced bundle, the iPhone 18 Pro and Pro Max have increased in price by $100 compared to last year's models. Apple explains this as due to a global memory shortage. On September 9, Apple held a presentation where the main announcement was the first foldable iPhone. The flagship iPhone 18 Pro models received several innovations, while the release of the base version has been postponed to 2027.