Antisemitism for Likes: Study of Instagram Reels
A study by the ARC found that antisemitic videos make up only 4.7% of Instagram content, but among top-viewed videos their share reaches 32%. Such posts are 6.8 times more likely to go viral. Expert Oliver Marks links this to the 'attention economy.' Over a week, 100 antisemitic incidents were recorded, with motivation established in 79: far-left 67.1%, Islamists 24.1%, far-right 8.9%.
A study by the Antisemitism Research Center (ARC) revealed that antisemitic videos on Instagram constitute only 4.7% (92 out of 1,960) of analyzed short videos, yet among top-viewed content their share reaches 32% (24 out of 75). Such content is 6.8 times more likely to reach the top than neutral posts. ARC researcher Oliver Marks attributes this to the 'attention economy': bloggers post provocative content for reach, not out of conviction. The weekly report noted a rise in 'Holocaust inversion'—29 cases in a week, including 20 'Zionist = Nazi' posters in French Exideuil. In total, 100 antisemitic incidents were identified in a week, with ideological motivation established in 79: far-left 67.1% (53), Islamists 24.1% (19), far-right 8.9% (7).