'Absurd, it shouldn't have been handled this way': Eilon Levy on the hasbara apparatus

Eilon Levy, who served as a spokesman for the national hasbara apparatus, revealed in Ben Kerso's podcast 'Blue and White' how he became the state's official spokesman almost by chance, against the backdrop of a lack of an orderly mechanism and prior training. According to him, the criteria were native-level English, a suit, and a tie. Levy described how he was drawn into the apparatus in the first week of the war and referred to the conduct as 'absurd'.

Eilon Levy, who served as a spokesman for the national hasbara apparatus, revealed in an interview on Ben Kerso's podcast 'Blue and White' how he became the state's official spokesman almost by chance. According to him, before the war he had no connection to the government, but in the first week he was drawn into the hasbara apparatus. The criteria for the role were basic: native-level English, a suit, and a tie. Levy described how, a week into the war, he found himself in front of cameras giving interviews to the international media, and said: 'Absurd, it shouldn't have been handled this way.' These remarks were made against the backdrop of a lack of an orderly mechanism or prior training in the hasbara apparatus during the crisis moments of October 7th, and reliance on random civilian resourcefulness.